Job Title :- Digital Media Planner/Strategist
Location: New York , NY
No of Opening:- 6
Exp :- 2+ years
Description:
Our TOP client is looking for a Media Manager with strong display
expertise to develop, recommend and implement integrated media
strategies that address the communications and marketing challenges
to our clients.
Our Client, a global leader in digital marketing solutions, enables companies
to integrate cross-channel marketing efforts within one platform, allowing
for deeper insights and greater online success. Managing over $1 billion of
advertising annually across search, display and social, IgnitionOne provides
the world's top marketers with media optimization, cross-channel attribution
and website conversion solutions
Requirements:
* Bach or Master Degree in marketing or related field with 2+ years of online
/digital media planning and buying experience in building awareness and
advancing direct marketing goals
* Knowledge of 3rd party tracking and serving technology (DART, Atlas,
SearchIgnite, Keyword Max, etc.)
* Experience and knowledge of advanced reporting and analytics provided
by third party tools (e2c, attribution interfaces, etc.)
* Expert-level Excel is a must and strong PowerPoint (PPT) skills
* Demonstrated best practice in optimization techniques and customer
retention strategies (CRM).
* Expertise in Display marketing a must; understanding of all digital
media disciplines (including Ad Networks, DSP's, Mobile, social media, etc)
* Deep understanding of audience and data targeting and performance
based media campaigns (CPA, Rev Share, Sales Generation)
* Proven ability to synthesize data/results, identify trends/key findings
and present innovative integrated media recommendations that go beyond
existing scope of work to achieve clients' marketing and communications
objectives
* Excellent communications (written/verbal), presentation and analytical skills
Success executing complex, large scale campaigns flawlessly
* Productive relationships with media reps and internal teams that lead to
successful campaign deliverables and high client satisfaction
* Demonstrated best practice in optimization techniques and customer
retention strategies (CRM), and direct response programs
* Innate curiosity and aptitude (staying abreast of trends and activities in
the digital marketing and clients' business) that proactively demonstrate
thought leadership and new ideas/recommendations
* Management experience a plus!
If you have an entrepreneurial spirit, get excited about finding smarter
ways to do things, and have a burning desire to be part of a winning team
where you can truly make a difference, we want to meet you.
Cheers...
Thiyagarajakumar Ramaswamy
Director
KalaAnantarupah Consultants
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